Privacy Policy

  • General Information

We appreciate the trust that you place in us by providing your personal information to us and are committed to taking all reasonable precautions to protect this data from misuse. Our Privacy Policy highlights our pledge to comply with all applicable data protection laws and regulations in Egypt to protect your privacy. It will also help you understand which personal information we collect, for which purpose, and how you may access or update the information held. We regularly review our Privacy Policy and may revise it periodically.

  • Provision of Your Personal Data

    You may be asked to provide your personal data to us when purchasing our products or using our services or website. Although you are not obligated to provide the personal information that we request, without this information we may not be able to provide you with our products or services, and you may not be able to log onto our website. 

  • The Types of Personal Data We Collect

The types of personal data we collect may include:
(a) your name, telephone number, email address, home, mailing, billing or delivery address, your payment or credit card information, plus any other personal data that you voluntarily provide to us; 

(b) IP address, real-time geographic location data, browser settings, browsing records and other internet logon information of your computer or mobile device.

  • Purposes of Collection

Your personal data may be used for one or more of the following purposes (“Purposes”):
(a) communicating with you;
(b) verifying your identity and any accounts you have with us;

(c) protecting against, identifying and preventing fraud and other criminal activity, claims and other liabilities;
(d) administering any membership or other marketing, promotional or corporate programs that you participate in;
(e) processing your orders for any products and services you place with us (including maintaining your shopping cart on our website, billing and payments);
(f) providing customer support and responding to inquiries, suggestions or complaints;
(g) developing new products and services;
(h) conducting customer surveys;
(i) providing you with tips on personal care;
(j) conducting data, research, statistical and behavioural analysis to help us to better understand you and improve the services and products we provide;
(k) customising our website and its contents to your own particular preferences;
(l) conducting direct marketing activities, with your consent; 

(m) any other purposes directly related to any of the above purposes.

  • Transfer of Personal Data

We may disclose or transfer your personal data: 

(a) if we are required to do so by law or legal process (eg. court order or subpoena); 

(b) in response to a request by a government agency (eg. law enforcement); 

(c) in order to establish, exercise, or defend our rights; 

(d) when we believe such disclosure or transfer is necessary to prevent harm or financial loss; 

(e)in connection with an investigation into actual or suspected illegal activity; or 

(f) with your consent.

  • Retention of Personal Data

    Your personal data will be retained as long as it is necessary to fulfill the purposes for which the data is to be used and will be deleted as soon as it is reasonably practical to do so, subject to, or where otherwise required by law or permitted by law.

  • Direct Marketing

    Your personal data will be used for direct marketing including:
    (a) marketing our products and services, activities, contests, promotional offers (benefits and privileges), special offers and any other information which we think may be of relevance, or for sending out free product samples;
    (b) marketing products and services, activities, contests, promotional offers (benefits and privileges) and special events of our vendors, business partners or third party service providers; 

(c) conducting research and evaluation.

Such marketing activities may be provided to you in various methods in accordance with the personal data you provide to us, including advertisement, postal mail, telephone call, email, text or messages on your mobile devices.

We will not use your personal data for direct marketing activities unless we have received your consent  which includes an indication of no objection. You have the option to partially or entirely opt-out of receiving information in relation to the direct marketing activities by indicating your preference where appropriate, or by contacting our Customer Service Representative at any time to request us to change your preference (without any fees).

  • Protection of Information

    To protect your personal data while you are using our website, we use sophisticated encryption technology and secured servers to keep your personal data safe. Your ordering information is protected during transmission by using the Secure Sockets Layer, a system which encrypts the information that you input so that it cannot be read in transit. Other security measures include only allowing access of personal data to employees who have a need to use the data, and who have been trained to handle such data appropriately and are well-versed in confidentiality. No unauthorized access will be allowed.

  • Cookies

    We use cookies to automatically collect information about you when you visit our website (including the type of internet browser and operating system you are using, plus the domain name of your internet service provider). Cookies are small pieces of information that your web browser stores on your computer when you visit a website. Our cookies identify your computer to us and allow us to personalize your shopping experience and recognize you when you return. Information collected from these cookies may be used as defined in ‘Purposes’.

    Most browsers automatically accept cookies but you do have the option to disable cookies on your computer by changing your browser’s settings. However if you choose to disable cookies, you may not be able to use all the features and services offered on our website.

  • Websites of Third Parties

    This Privacy Policy is only applicable to our website, and does not relate to any other third parties (including any websites maintained by them). When you click on links and/or ad banners that take you to a third parties’ websites or the websites of companies associated with us, you will be subject to their privacy policies which may differ from our own. Whilst we support the protection of privacy on the internet, we cannot accept responsibility for any actions taken by third parties outside our web domain.

  • Rights of Access and Correction

    You have the right to request access to, and the correction of, the personal data which we hold about you. If you wish to access or correct your personal data, please contact our Customer Service Representative. We will verify your identity before handling your request, and may charge a reasonable administrative fee for complying with such request.

  • Changes to Privacy Policy

We may change this Privacy Policy periodically by posting the updated version of the Privacy Policy on our website ( Please check frequently to ensure that you remain informed of the latest version.

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